I’m starting to notice that mobile/social apps are headed in a new and very exciting direction.
(As an aside, can’t we find a catchier term to describe “mobile/social”? Like “mosho”? Or since everything is mobile these days is it just “social”? Internets lend me your catchphrases.)
First, we had communication (and not much else): voice, sms, email. These were the dark (ie pre-iPhone) ages.
Then we had self-expression: Twitter, Facebook (mobile), and more recently, Instagram (Happy 1st Birthday!).
More recently we’ve moved to new methods of communication: GroupMe (Disclaimer: I work there), Facebook Messenger, and others. Essentially these services enable the same forms of communication as before (voice, text), but over new channels (group SMS, in-app chat, etc).
But now the mobile/social world is moving one step further: new forms of communication. Communication that’s not based on voice or text.
For example, take a look at a new photo-sharing iPhone app called Piictu.
Piictu lets you communicate with the rest of the world through pictures. If you haven’t tried it yet, you should.
Here’s how it works:
You find a thread on Piictu (e.g., Restaurant Menus), and then reply with a picture of your own (i.e., a piic). Or if you prefer, you can start a thread of your own, and let others respond.


And then something magical happens. Random people from all over the world respond with piics of their own, communicating with you in a way that’s very personal yet somewhat anonymous. Thanks to Piictu, for this brief moment in time you all have something in common.
There are some beautiful and fascinating threads on Piictu. For example, Happy fall to all!!, Razorbomb!, even song writing.
If you think about this, communicating via pictures makes sense. A picture is worth a 1000 words, etc.
Also conversing with pictures isn’t new. 4chan launched several years ago as an image board and is now one of the most popular sites in the world (#892 on Alexa at this moment). But smartphones, i.e., having a camera-in-your-back-pocket-that-is-connected-to-the-Internet, makes having photo conversations easier and more accessible.
Here’s what I wonder: what’s the next form of communication after pictures? Videos probably, maybe even something with location, e.g., some of the art “drawn” by the vibrant RunKeeper community. Or something else altogether.

But what I really like about this trend is that it highlights the essence of mobile/social:
First, that human beings are social creatures, we love interacting with each other, and will keep finding new ways to communicate with every new tool that emerges.
Second, that mobile phones are fundamentally communication devices. The address book, voice, sms, email, even GroupMe are just the beginning. There are many more ways to communicate that we have yet to imagine but that will soon emerge.
I’m excited to see what’s next.
UPDATE: Got the following response to this post from my buddy Ish Harshwat that was so good I had to repost. (P.S. Tumblr Y U NO ALLOW COMMENTS?)
I use groupme everyday so I definitely relate to your post. I tend to agree the killer apps for mobile are always going to be communication related. Even the most powerful apps that don’t have communication yet should add it (i.e. travel apps).
Piictu is a great example I would even go once step further and talk about why instagram is a unique form of communication versus just facebook. People ask a lot “is instagram going to be able to compete w/ facebook”. Perhaps if they stick to photos-first approach they will carve out their unique communication channel whereas facebook is more generic.
One point you touched on but I think you can be more direct with : Picture-only dialog is a very unique form of communication that is only possible when everyone in the world has a camera on the phone that is easy to use. It creates the symmetry in communication required (i.e. telephones/texting would not work if only one person had a phone capable of that).
That above point was buried in your post but I would love to see it more clearly stated.
Might want to talk about check-ins as a form of communication (may or not take off but they have demonstrated another way to communicate).
Videos to me is a tough one. I think video is really good for synchronous communication but is hard to do asynchronous. The new blue app from color is trying to do synchronous so it will be interesting to see what happens there.
The reason I think asynch video is tough is it is really hard to create a good video that communicates well (without good editing). There are some startups that are almost doing to video what instagram did to photos with filters. That is they auto-edit a longer video to create something worth consuming. That could be an interesting approach since it allows amateur videographers make decent stuff.